Looks like the YouTube twin sensation, “The Dolan Twins” are venturing into slightly new territory.
“The Dolan Twins” have announced their intentions to get into the fragrance game. The twins, Ethan and Grayson, will be collaborating with ‘Wakeheart’ a brand new Gen Z and millennial-targeted fragrance brand, to launch two unisex fragrances.
In an interview with ‘Tubefilter’, the boys stated, “From a young age we have always loved fragrances and the memories and experiences they remind us of.
We had the idea last year to launch a fragrance for our fans who have been on this journey with us since the beginning. We really felt that our mission aligned with Wakeheart — to promote self-confidence and encourage positivity.”
The guys created their own individual scents for Wakeheart, with Grayson’s fragrance containing notes of cool rain and lychee, while Ethan’s comprises silky almond and toasted vanilla.
More information is set to be released, about pricing and packaging, later today on the guys’ social media accounts, as well as the brand itself ‘Wakeheart’ launching.
In addition to this fragrance collab, the twins have recently collaborated on massively-viewed YouTube videos with Stranger Things star Noah Schnapp and the luxury fashion house Louis Vuitton. Clearly there is no stopping these guys when it comes to business ideas.